April 7, 2012 / 11:57PM 2 notes

140th anniversary Heineken®

(Source: The Dieline)


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April 7, 2012 / 11:55PM


Egg Tastic  ?

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Reusable fragrance bottle sized for travel with a sleek design.

Packagingthe dieline

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April 7, 2012 / 11:47PM 1 note

Bloom En Provence

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My Heart Melts to This. 

Absolutely beautiful design by student  Shanti Shiue. My Jaw drops at her whole portfolio.

check out http://www.shantishiue.com/ to see more. ! 

BRIEF: "The challenge of this project is to create a new luxury make up collection for an chosen cosmetic brand, which is L’Occitane En Provence. Being a luxury brand with long history, L’Occitane values simple goods from nature, as well as to preserve and to carry on, which they believe this gives the brand its life force. The new cosmetic collection, Bloom, is to celebrate the beauty of nature through the form of their products and through the use of natural ingredients; inspired by nature, the packaging of Bloom contains an element of surprise.

Packagingthe dielinestudent spotlight

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March 26, 2012 / 8:46PM 1 note

Yunyeen Yong

Designed by Yunyeen Yong | Country: Australia

“Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

A simplified illustration of the fruits are to further clarify the flavours, to add visual aesthetics, and to appeal and connect to the target audience.

The juice box is shaped in an unconventional way to incorporate the essence of the logo, to gain instant recognition from the audience, and to capture their attention, especially if this product is placed alongside other juices on the supermarket shelves.”

(Source: lovelypackage.com)

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March 26, 2012 / 7:27PM 7 notes

Mathias kaiser

This is absolutely beautiful. The designer Mathias Kaiser designed this Christmas present for his girlfriend. The packaging was created from one piece of cardboard and stitched together with thread. no glue used at all. 

I love the graphics on this. the simple lines- how he used the lyrics of the song on the graphics- the soft colours. 

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March 26, 2012 / 7:12PM 1 note


Student Spotlight: S’Monsters S’Mores Kit by Nabisco


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S’Monsters is a fun, exciting concept for packaging s’mores.

S’Monsters takes the hassle out of eating s’mores and adds some entertainment as well. Each of the ingredients is packaged in three separate containers within a single package to make 8 s’mores. The ingredients are ready to go right out of the box, so all you have to do is roast, stack and enjoy. No more wasteful packaging or having to break the graham cracker or chocolate, each of the ingredients are easily mangeable and ready to go. When you’re done making the s’mores, the box can serve as a hand puppet while you tell your mad lib ghost story, which is on the inside back panel of each S’Monster.

I love the bubble gum, pop colours, the simplicity of the concept and how the design is greatly user interfaced. 


Design credit: Preston Grubbs , Erica Hines, Andy Stewart, Caitlin Dupree, Zach Rossman, Jessica Ruiz

Packagingthe dielinestudent spotlight

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February 5, 2012 / 5:12PM 8 notes

Chocolates Ecopack


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This is amazing. The new Nestle brief which will be given on thursday session wil not only involve consuming alot of free samples, but will have us looking into the branding and packaging of nestle chocolates and also be involved in rebranding it. 


The packaging was designed to be adaptable to different volumes, offering customers the ability to pack from 100g to 200g of chocolates in one pack, protecting the chocolate and keeping it in the best conditions.

The package has been designed with recycled cardboard and natural beeswax, from residue of the honey extraction and water-based inks, which allows easy retrieval of material. The actual packaging features the types of material used to produce the packaging and instructions on how to properly recycle the packaging.

Designed by Federico Beyer and Marisol Escorza at the Master’s Degree in Packaging Design - ELISAVA, School of Design and Engineering, Barcelona.

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February 5, 2012 / 4:47PM 2 notes

"Mleko i Miód” (Milk&Honey)

Designed by Beza Projekt 

“Mleko i Miód” (Milk&Honey) was designed for the Ministry of Foreign Affairs as a gift for the Polish EU Presidency.

. The shape of each element and graphic design were inspired by motifs originating from Polish culture and tradition. The mug was sculpted to resemble a traditional milk can and the spoon is shaped like a quill pen – a nod to the poetic provenance of the term “a land flowing with milk and honey”. The detailed recipe for ”Milk&Honey” can be found inside the box.”

brandingpackagingdesigndesignerslovely package

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January 16, 2012 / 6:17PM 3 notes



"The brief was to make a package with a second life. Noo-Del is playful and simple packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package! The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it."

Designed by : Helen Mar

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BrandingPackagingdesigndesignersthe dieline

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January 11, 2012 / 8:30AM 9 notes

Making Tampons Beautiful


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Student spotlight: The Dieline 

A necessity should be beautiful.

In my rebranding of Always Tampons, I decided to create geometric, less whimsical packaging for a product that women always have at hand. Patterns based on Moroccan bath tiles denote the different absorbencies, and matching patterns wallpaper the interiors of the packaging.  Clean, sharp, strong, and dainty, Always are now what women have been all along. Definitely not something to be hidden under the bathroom sink!

Designed by Heda Hokschirr, current senior at the Maryland Institute College of Art, USA. 

This is fantastic. Totally stripping a familiar brand in order to re create its design identity is an excellent way to change how we feel about the product. By designing a beautiful product we don’t associate it with being an object that stays hidden but instead one that gets put on show. 

I love how the design is simplistic but made attractive by the decorative pattern. Would this stand out to you on the shelf? 

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